Chester Chou

Chester Chou

Business Analyst, Commercial Designer & Bedroom Guitarist


After completing my business school journey, I set my sights on opportunities that could provide me with a deeper understanding of the “big picture.” Instead of following paths of marketing or data analysis as I thought I would, I chose differently.

Entering the world of e-commerce, I discovered a strong interest in drawing insights from business-related information. In this realm, there are no clear-cut right or wrong answers, but rather, it’s the intricacies of people’s mindsets, actions, and thoughts that make things hard to plan, execute and manage. Throughout this journey, I learned so much invaluable lessons from my direct manager, Jason.

Later, I ventured into the financial industry, immersing myself in areas that didn’t necessarily align with my passion but were undeniably crucial – investments and capital markets. While the experience was challenging and led to an extreme burnout during the halfway of my MA Program, After hitting pause on it, I now appreciate the uniqueness and impact it had on me.

I’ve given myself the chance to explore the vast landscape of the consumer market, from offline ratail to online e-commerce, and then from consuming to investing market.

Through these experiences, I’ve realized that my personality thrives on diving into complex challenges and extracting valuable insights. My passion lies in decoding the nuances of business dynamics and uncovering opportunities where others might see obstacles. At the same time, as a content creator, I’ll keep making contents that brings value to the community.

As I keep connecting with potential partner companies and HR professionals, I hope to find opportunities that align with my analytical and creative mindset and passion for finding a better way to creative business values.

If you believe our visions align, I’d be thrilled to explore potential collaborations. Please contact me or schedule my time .

Working Experience

Business Analyst
Independent freelancer
Feb 2023 – Present Taipei
  • Provided expert business consultancy services to entrepreneurs and startups, specializing in business model design and investor pitch decks
  • Conducted extensive market research across various industries to identify opportunities and optimize business strategies
Management Associate, Strategy Planning Department
Jul 2022 – Jan 2023 Taipei
  • Analyzed and presented a comprehensive FinTech strategy analysis report to the Chairman and the strategy office, outlining key opportunities and recommendations for improvement
  • Rotated across four optimization topics, including advisory digitalization, sales operations, startup valuation, etc., to identify and implement improvements in various business units
  • Assisted in managing company-level projects and events with a focus on project management and marketing, contributing to the success of high-profile initiatives
Strategic Planning Full-time Intern, CEO Office
Oct 2021 – Jun 2022 Taipei
  • Conducted in-depth research and presented detailed case reports of competitors and strategic partners to executives, utilizing strategic frameworks and financial analysis to inform decision-making
  • Collaborated with cross-functional teams to accelerate ongoing projects and initiate new partnerships, contributing to the execution of key initiatives.
  • Designed visually appealing investor pitch decks and keynotes for the Executive Assistant to the CEO, effectively communicating the company’s vision and strategy to potential investors and partners.
Digital Marketing Intern, Marketing Department
Feb 2021 – Mar 2021 Taipei
  • Maintained content localization under global/agency marketing campaigns across online channels (web & social)
  • Created digital contents for social media to attract online streams into retail stores, official website, online shops
  • Assisted in marketing data gathering for monthly performance tracking and internal marketing designs

Educational background

National Taiwan University
MBA, International Business
Sep 2019 – Sep 2021 Taipei, Taiwan
  • Master Thesis on Bayesian Statistics and Quantitative brand/customer research: Evaluating the marketing strategy effectiveness of Co-branding (2021), see project demo
  • Teaching Assistant in Big Data Marketing (2021)
  • TMBA Strategy & Marketing Dept., Director (2020-2021), see project demo
  • NTU Consulting Club, Club member (2020)
National Sun-Yat Sen University
BBA, Business Administration
Sep 2015 – Jun 2021 Kaohsiung, Taiwan
  • Dissertation/ Graduation Seminar on Emprical Economics (2019), see project demo
  • NYSYU English Writing Contest, 1st place (2019)
  • NSYSU Big Data in R Final Project Award (2019)
  • English tutoring and After-course volunteering in Hua-Yuan Childcare Service Center (2019)
  • Graphic Designer, College Campaign Project with Kaohsiung Rapid Transit Corporation (2016)

Accomplish­ments & Certificates

TOEIC 950, Golden Certificate
Listening: 485; Reading: 465
See certificate
Data Scientist with

Completed 1 professional track Data Scientist with and 30+ courses, topics focused on:

See certificate

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