Chester Chou
Chester Chou
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Co-branding strategy evaluation: Co-branding or not and How to choose?
Applied Bayesian Statistics and Conjoint Analysis to evaluate the marketing strategy effectiveness of Co-branding
Chester Chou
Market Research in PC/Laptop
Overview PC Inustry in 2023, after COVID19, desktop research
Chester Chou
Fintech Case Study: Business Model & Strategy Analysis
Analyzing on the business model of a US FinTech company SoFi, from neobank to a one-stop financial service provider, evaluate their strategies in different stages
Chester Chou
